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The publishing business : a guide to starting out and getting on (Second edition)

By: Bold, Melanie Ramdarshan (University College London, UK) Smith, Kelvin

Part of the Creative Careers series
1474249515 / 9781474249515
Paperback
070.5
01/02/2018
3 in stock Need More ?
England
27 cm 240 pages : illustrations (black and white, and colour)
General (US: Trade)  Learn More Professional & Vocational Further/Higher Education
Previous edition: Lausanne: AVA Academia, 2012.

The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become.

Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences.

This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age.

Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout.

Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

BIC:

KNT Media, information & communication industries, KNTP Publishing industry & book trade, VSC Advice on careers & achieving success

Our price£22.34
RRP £29.99
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