Careers in Marketing (4 ed)

Direct your trend toward career success!Careers in marketing are tremendously rewarding and offer diverse opportunities.

To decide what job route is best for you, you need to develop a clear plan: What will you specialize in?

Do you need an advanced degree or certificate? How will you find the right position? Careers in Marketing has the answers. Here, you'll discover all the information you need to find a satisfying and secure job doing what you love.

Whether you want to work in advertising, customer service, or public relations, this guide will help you:Clearly understand your various career options Find the specialty best suited for you-from product development to research to direct salesKnow what to expect when you start out Determine the education and training you'll need to stay ahead of the competition Familiarize yourself with current salaries, benefits, and the prime job prospects