Careers in marketing (3rd ed)

Ideal for college-bound students or anyone thinking about making a career change Careers in Marketing offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them.

The book provides an overview of marketing, outlines job options, and shows how to plan and prepare for a career.

The VGM Professional Careers series provides comprehensive career guidance for anyone interested in a particular career, covering how to select your ideal career, where to find the education and training you'll need, and the working conditions.