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Success in marketing

Part of the Success studybooks series
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This is a comprehensive overview of marketing, dealing with its inherent concepts and theories in a structured manner.

It is intended for those taking BTEC National courses; the marketing element of A/AS level Business, A level Industrial Studies, and Technology courses; and the Certificate of the Chartered Institute of Marketing, and other professional or business courses with a marketing component.

Written in an accessible style which assumes no prior marketing knowledge, the book draws upon a range of interesting and topical examples to illustrate general marketing principles.

Case studies feature such well-known products as the Sony Walkman, Coca-Cola, Hob-nobs, PG Tips, Pedigree Chum and Agatha Christie books, as well as the advertising campaigns for Levi 501s, Yellow Pages, British Telecom and the Leeds Building Society.

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Product Details
Hodder Murray
0719549892 / 9780719549892
Paperback
658.8
28/01/1993
United Kingdom
English
viii, 244 p. : ill.
22 cm
advanced secondary /technical & vocational Learn More
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