The Google model : managing continuous innovation in a rapidly changing world

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries.

With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies.

The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries.

The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice.

The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.