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Image for Integratives Medienmanagement: Konzepte, Instrumente und Publisher Value Scorecard
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Integratives Medienmanagement: Konzepte, Instrumente und Publisher Value Scorecard - 349 (2006.)

Eggers, Bernd, Steinle, Prof. Dr. Claus(Foreword by)
Part of the Neue Betriebswirtschaftliche Forschung (NBF) series
See all formats and editions

Bernd Eggers entwickelt Gestaltungsempfehlungen fur die Praxis.

Speziell fur Buch- und Zeitschriftenverlage prasentiert er mit der Publisher Value Development Scorecard ein praxisbezogenes Instrument, das Grundlage eines verlagsspezifischen Entwicklungs- und Implementierungsweges sein kann.

Fallstudien uber Bertelsmann, Gruner+Jahr, FAZ und die Schlutersche Verlagsgesellschaft geben tiefen Einblick in die Erfolgsfaktoren des Medienmanagements.

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Product Details
Deutscher Universitatsverlag
3835093428 / 9783835093423
eBook (Adobe Pdf)
658
18/12/2007
German
412 pages
Copy: 10%; print: 10%
KNT Media, information & communication industries
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