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Image for The Adweek copywriting handbook  : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

By: Sugarman, Joseph

0470051248 / 9780470051245
Paperback
659.1'32
17/11/2006
10 in stock Need More ?
England
336 p.
research & professional  Learn More

Great copy is the heart and soul of the advertising business.

In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

BIC:

KJSA Advertising

Our price£13.29
RRP £18.99
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