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The sports event management and marketing playbook (Second edition)

By: Supovitz, Frank

Part of the The Wiley event management series series
1118244117 / 9781118244111
Laminated
796.069
16/09/2013
Stock expected by 17/04/2020
25 cm xxi, 488 pages : illustrations (black and white)
Professional & Vocational  Learn More
Previous edition: 2005.

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event?

A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.

BIC:

WSB Sporting events & management

Our price£62.66
RRP £75.95
Save 17.5%