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Consumer behaviour in tourism (Third edition.)

Swarbrooke, John Horner, Susan,

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Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.

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Product Details

Publisher/Imprint Routledge

ISBN/Ean1317746902 / 9781317746904

FormateBook

Dewey338.4791

Published27/04/2016

Country of PubEngland

Book LanguageEnglish

Pages443 pages

NotesPrevious edition: Amsterdam: Butterworth-Heinemann, 2007 Description based on CIP data; item not viewed.

BIC