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Hospitality revenue management : concepts and practices

By: Szende, Peter(Edited by)

1771888881 / 9781771888882
Laminated
647.940681
30/05/2020
Published 30/05/2020
Canada
26 cm 470 pages : illustrations (colour)
Tertiary Education (US: College)  Learn More

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment.

The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

BIC:

KC Economics, KJ Business & management, KNSG Tourism industry, KNSH Hospitality industry, KNSJ Events management industries

Our price£99.20
RRP £124.00
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eBook£124.00
Laminated£99.20