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Tourism, hospitality and digital transformation : strategic management aspects

By: Merkle, Thorsten (University of Applied Sciences HTW Chur, Switzerland)(Edited by) Ratten, Vanessa (La Trobe University Australia)(Edited by) Tajeddini, Kayhan (Sheffield Hallam University, UK)(Edited by)

Part of the Innovation and Technology Horizons series
036715000X / 9780367150006
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United Kingdom
24 cm xxii, 228 pages : illustrations (black and white)
Postgraduate, Research & Scholarly  Learn More Undergraduate

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries.

This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.


KJC Business strategy, KJMV6 Research & development management, KJS Sales & marketing, KNSG Tourism industry, KNSH Hospitality industry

Our price£29.74
RRP £34.99
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