Basket: 0 items £0.00
Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for Everyone's a critic  : winning customers in a review-driven world

Everyone's a critic : winning customers in a review-driven world

By: Tancer, Bill

1591846382 / 9781591846383
Laminated
658.872028546
30/10/2014
Stock expected by 17/12/2019
England
20 cm 256 pages

More than 70 per cent of customers consult online reviews and take them very seriously.

A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper.

This review-driven marketplace terrifies many businesses.

But some have learnt to navigate and profit from customer reviews.

Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London.

Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

BIC:

KJC Business strategy, KJE E-commerce: business aspects, KJS Sales & marketing

Our price£13.99
RRP £19.99
Save 30%