Business and the Beautiful Game by Cooper, Cary (9780749443542) | Browns Books
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Business and the Beautiful Game : How You Can Apply the Skills and Passion of Football to be a Winner in Business

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For years, the cliches of the football world have been used as everyday boardroom language, with phrases such as 'what's the score?' and 'we're playing the long game' becoming commonplace. "Business and the Beautiful Game" cleverly applies the analogy of football to the world of business and in doing so compares and contrasts the key elements in the world of commerce to the parallels of the beautiful game.

This unique book uses signposts founded in football folklore to help the reader absorb as much information as possible.

For example, 'Tactics' replaces the customary 'Summary' signpost to emphasize the key points whilst maintaining the football theme.

Chapter headings draw on essential components of the beautiful game that can be equally well applied to management, for example 'Captaincy' represents 'Middle Management'.

This clever and non-linear structure allows readers to dip in and out of the sections they want to focus on.

Combining the vital elements of wit and wisdom, this book makes useful observations without taking the business world too seriously.

It's an entertaining read for anyone wanting a fresh outlook on the world of business.

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Product Details
Kogan Page Ltd
0749443545 / 9780749443542
Paperback
650.1
03/09/2005
United Kingdom
English
vi, 152 p.
22 cm
research & professional Learn More
Skillfully draws an analogy between the worlds of football and business Written in an easy-to-read style to allow readers to dip in and out Inventive signposts break-up chapters to highlight crucial points Draws on the experiences of expert managers such as Sir Alex Ferguson From the authors of the best-seller Shut Up & Listen
Skillfully draws an analogy between the worlds of football and business Written in an easy-to-read style to allow readers to dip in and out Inventive signposts break-up chapters to highlight crucial points Draws on the experiences of expert managers such as Sir Alex Ferguson From the authors of the best-seller Shut Up & Listen KJ Business & management

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