Political Campaign Communication : Principles and Practices (Ninth Edition)

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process.

Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.

Updates to The Ninth Edition Include:?Ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. ?Political campaign communication in the 2016 presidential election. ?Expanded material on use and tactics of social media, new platforms and communication technologies.