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Creative blindness : and how to cure it

By: Trott, Dave

0857197304 / 9780857197306
Paperback
659.1
04/02/2019
6 in stock Need More ?
England
22 cm ix, 217 pages
General (US: Trade)  Learn More

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants.

Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like.

It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life.

By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.

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