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Strategic marketing in tourism services

Goldsmith, Ronald E.(Edited by)Tsiotsou, Rodoula H.(Edited by)
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Tourism services all over the world currently face rapid changes due to market globalization intensified competition and the dynamic evolution of new technologies.

This book focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies.

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Product Details
Emerald
1780520719 / 9781780520711
eBook (Adobe Pdf, EPUB)
08/05/2012
England
English
369 pages
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