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Strategic marketing in tourism services

By: Goldsmith, Ronald E.(Edited by) Tsiotsou, Rodoula H.(Edited by)

Part of the 0 series
1780520719 / 9781780520711
Ebook
338.4791
08/05/2012
Available
369 pages

Tourism services all over the world currently face rapid changes due to market globalization intensified competition and the dynamic evolution of new technologies.

This book focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies.

BIC:

KJMV7 Sales & marketing management, KNSG Tourism industry

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Ebook£61.99
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