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Mastering the dynamics of innovation

By: Utterback, James M.

0875847404 / 9780875847405
Paperback
01/09/1996
8 in stock Need More ?
United States
23 cm xxix, 253 p. : ill.
general  Learn More
Reprint. Originally published: 1994.

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others.

The book draws on the rich history of innovation by inventors and entrepreneurs - ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging - to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how - over time - new and old players wrestle for dominance.

Utterback asserts that existing organizations must consistently abandon past success and embrace innovation - even when it undermines their traditional strengths.

He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.

BIC:

KJMV6 Research & development management, KJWF Office systems & equipment

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