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Event management : for tourism, cultural, business and sporting events (Edition 5.)

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Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.

Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

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Product Details
Cengage Australia
017039445X / 9780170394451
Paperback / softback
16/02/2018
United Kingdom
English
xviii, 521 pages : illustrations (colour)
26 cm
Previous edition: published as Events management. Frenchs Forest: Pearson, 2010.