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Image for Principles of retailing

Principles of retailing (2nd edition)

Rafiq, Mohammed, Varley, Rosemary
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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective.

It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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RRP £64.99
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Product Details
Red Globe Press
0230216986 / 9780230216983
Paperback / softback
658.87
22/05/2014
United Kingdom
English
xiv, 340 pages : illustrations (black and white)
25 cm
Professional & Vocational Learn More
Previous edition published as: Principles of retail management. 2004.
KJM Management & management techniques, KJMV7 Sales & marketing management, KNPR Retail sector
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