Basket: 0 items £0.00
Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for Essentials of digital marketing
Preview with VLeBooks

Essentials of digital marketing

By: Vega, Kathryn Waite|Rodrigo Perez

Part of the The global management series series
1911396021 / 9781911396024
eBook
658.872
26/02/2018
Available
England
231 pages
Copy: 10%; print: 10%
Description based on CIP data; resource not viewed.

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

BIC:

KJS Sales & marketing

Licence From £34.99
Learn More