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Business to business marketing

By: Giglierano, Joseph Pfoertsch, Waldemar Vitale, Robert

0136058280 / 9780136058281
Hardback
658.8'04
28/08/2010
Only to order
24 cm 456 p.
Tertiary Education (US: College)  Learn More

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing.

Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

BIC:

KJS Sales & marketing

Our price£103.53
RRP £125.49
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