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Modern Competitive Strategy (4 ed)

By: Madsen, Tammy Walker, Gordon

1259181200 / 9781259181207
Paperback / softback
658.4012
19/01/2015
Stock expected by 01/02/2020
United States
185 x 231 mm, 610 grams 416 pages, 53 Illustrations, unspecified
Tertiary Education (US: College)  Learn More

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope.

It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels-undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience.

To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline.

Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

BIC:

KJC Business strategy

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RRP £103.99
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