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Business for punks: start your business revolution - the BrewDog way

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Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for three years running.

Created by a pair of young Glaswegians with a passion for beer, it has catalysed a craft ale revolution, gone global - and inadvertently created a whole new approach to business.

Here, BrewDog co-founder James Watt bottles the essence of their success.

From finances to marketing this is an anarchic, indispensable guide to thriving in business on your own terms.

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Product Details
Portfolio Penguin
024197299X / 9780241972991
eBook (EPUB)
658.11
05/11/2015
England
English
208 pages
Copy: 10%; print: 10%
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