Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things

Immense wealth has been created by companies such as Amazon, Facebook, Google, and Netflix, by leveraging the power of information technology.

However, it isn't just today's web icons, but companies such as BMW, General Electric, Nike, and UPS that are reinventing themselves by harnessing today's IT - big data, cloud computing, mobility, social media and the Internet of Things - to create strategic competitive advantage.

This book provide the foundation to create unparalleled customer value.