Periods Gone Public : Taking a Stand for Menstrual Equity

A lead title for Fall 2017. ONLY BOOK OF ITS KIND: There has never been a book on menstrual equity or a book examining the history of societal attitudes toward menstruation, the product innovation, or policy change activism behind period feminism. And certainly never a book on periods that's come at such a pivotal moment in the conversation. IDEAL AUTHOR: Jennifer Weiss-Wolf is a leading voice for equitable menstrual policy in America.

Newsweek deemed her the "architect of the U.S. policy campaign to squash the tampon tax." In partnership with Cosmopolitan, Jen spearheaded the first U.S. "No Tax on Tampons" Change.org petition, which now has more than 58,000 signatures.

Jennifer's work has appeared in the New York Times, TIME, Bloomberg News, New York Daily News, Cosmopolitan, The Nation, Newsweek, Medium, and Ms. magazine, among others. She has spoken on the subject of menstrual equity to the Planned Parenthood Federation, New York University, Columbia Law School, and more.

GROWING PLATFORM: Jen's platform continues to grow: In early 2017 she was featured as an expert on menstrual equity on both Dr. Oz and in Lena Dunham's influential newsletter, Lenny Letter, which reaches more than 400,000 subscribers.

She's also been tapped as a contributor for THERE WILL BE BLOOD (Macmillian, 2018), an anthology on menstruation issues with leading names like THINX CEO/founder Miki Agrawal; comedian Margaret Cho; Broad City's Ilana Glazer and Abbi Jacobson; and Youtuber and menstrual activist Ingrid Nilsen. HIGH-PROFILE CONNECTIONS: Jen has secured a blurb from feminist legend Gloria Steinem and will ask for her help to promote the book.

She also works regularly with Nicholas Kristof of the New York Times.

She is close to and can rely on support from Cosmopolitan Editor-in-Chief Joanna Coles and Planned Parenthood Federation of America President Cecile Richards and will request promotional help from both.

A number of marketing and PR firms have offered their services to Jennifer and the cause of menstrual equity pro bono.

These alliances can be revisited closer to on-sale.