Strategic management and business policy : globalization, innovation, and sustainability (Fifteenth edition Global edition)

For courses in Strategic Management and Business Policy.

Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability.

Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.

In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well--researched and practically crafted lesson.

Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

MyLabTM Management not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.

MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results.

With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.