Smart Marketing Book by White,Dan (9781915951724) | Browns Books

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Smart Marketing Book

White,Dan

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The Smart Marketing Book is a handbook for modern marketing.

It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience.

It contains no waffle nor jargon - just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life.

It offers the clearest summary of marketing principles and latest thinking available.

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Product Details

Publisher/Imprint LID Publishing

ISBN/Ean1915951720 / 9781915951724

FormateBook (EPUB)

Published13/03/2025

Pages160 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJ Business & management

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