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Digital innovation and entrepreneurship

By: Whittington, Dick (University of York)

1108454941 / 9781108454940
11 in stock Need More ?
United Kingdom
25 cm xxii, 456 pages : illustrations (black and white)
Tertiary Education (US: College)  Learn More

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage.

This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.

Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship.

Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.

Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout.

Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.


KJD Business innovation, KJH Entrepreneurship

Our price£30.59
RRP £35.99
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