Mass Media - Mass Culture (5 Rev ed)

New to this edition are: every new copy of "Mass Media/Mass Culture" is packaged with a free making the grade CD-ROM; free access to PowerWeb: an online reader and resource guide; and a free text-specific online learning center website.

Written for the Introduction to Mass Communication course, "Mass Media/Mass Culture: An Introduction" demonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication.

This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.