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Image for Advertising Handbook for Health Care Services

Advertising Handbook for Health Care Services

Winston, William

See all formats and editions

Enhance your skills in creating effective advertisements and learn more about the importance and positive potential that advertising holds in communicating with needed target groups.

Developed for hospital marketers, planners, administrators, and advertising professionals, this much-needed volume analyzes outstanding examples of hospital advertising programs and campaigns and explains how and why they worked.

Many samples of effective ads are included.

Read More

Product Details

Publisher/Imprint Routledge

ISBN/Ean0866563903 / 9780866563901

FormatHardback

Published01/01/1986

Book LanguageEnglish

BIC