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Image for Health Marketing and Consumer Behavior : A Guide to Basic Linkages

Health Marketing and Consumer Behavior : A Guide to Basic Linkages

Winston, William
See all formats and editions

Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide.

They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.

Read More
Title Unavailable: Out of Print
Product Details
Routledge
0866564632 / 9780866564632
Paperback
01/01/1985
English
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