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Media and Internet Management

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The media and communication sector has developed into a key economic sector in the modern information society.

This book deals with media management of electronic and print-based media.

Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach.

In addition, recent developments of internet media are discussed.

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Product Details
Gabler
3834930105 / 9783834930101
Paperback
14/07/2011
Germany
569 pages, 200 black & white illustrations, biography
168 x 240 mm, 1096 grams
Professional & Vocational Learn More