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Image for Medien- und Internetmanagement

Medien- und Internetmanagement (10., aktualisierte und uberarbeitete Aufl. 2019 ed)

Wirtz, Bernd W.
See all formats and editions

Der Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt.

Dieses Buch behandelt das Medienmanagement für die elektronischen und printbasierten Medien.

Vor dem Hintergrund der Branchenkonvergenz werden die grundlegenden Entwicklungen, Wertschöpfungsstrukturen, Geschäftsmodelle und Wettbewerbsstrategien im Rahmen einer integrierten Managementbetrachtung dargestellt.

Darüber hinaus werden neuere Entwicklungen bei Internetmedien behandelt.

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Title Unavailable: Withdrawn
Product Details
Springer
3658252243 / 9783658252243
Ebook
29/03/2019
German
1032 pages
KNT Media, information & communication industries
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