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Image for Medien- und Internetmanagement

Medien- und Internetmanagement

Wirtz, Bernd W.

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Der Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt. Dieses Buch behandelt das Medienmanagement fur die elektronischen und printbasierten Medien. Vor dem Hintergrund der Branchenkonvergenz werden die grundlegenden Entwicklungen, Wertschopfungsstrukturen, Geschaftsmodelle und Wettbewerbsstrategien im Rahmen einer integrierten Managementbetrachtung dargestellt. Daruber hinaus werden neuere Entwicklungen bei Internetmedien behandelt.

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Product Details

Publisher/Imprint Springer Gabler

ISBN/Ean3834932604 / 9783834932600

FormatHardback

Published26/10/2012

Dimensions168 x 240 mm, 0 grams

BIC KNT Media, information & communication industries