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Absolute Essentials of Strategic Management (1st edition.)

By: Witcher, Barry J.

Part of the Absolute Essentials of Business and Economics series
0429774044 / 9780429774041
eBook (Adobe Pdf)
108 pages
Copy: 30%; print: 30%
Description based on CIP data; resource not viewed.

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.


K Economics, finance, business & management, KJC Business strategy, KJM Management & management techniques

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