AQA A level business 2 (Third edition)

Exam Board: AQALevel: AS/A-levelSubject: BusinessFirst Teaching: September 2015First Exam: June 2017This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning. - Gives in-depth insight into Business practices and theories - Wolinski and Coates are knownfor their comprehensive yet accessible style. - Ensures students can understand the real world context of what they're learning and applytheir knowledge with fact files on real businesses- Provides practice exercises at the end of each chapter that reflect the style of the newassessments including multiple choice, short answer, data response and case study questionsContentsUnit 7 Analysing the strategic position of a business- 1 Mission, corporate objectives and strategy- 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis- 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance- 4 Analysing the external environment to assess opportunities and threats: political and legal change- 5 Analysing the external environment to assess opportunities and threats: economic change- 6 Analysing the external environment to assess opportunities and threats: social and technological- 7 Analysing the external environment to assess opportunities and threats: the competitive environment- 8 Analysing strategic options: investment appraisalUnit 8 Choosing strategic direction- 9 Strategic direction: choosing what markets to compete in and what products to offer- 10 Strategic positioning: choosing how to competeUnit 9 Strategic methods: how to pursue strategies- 11 Assessing a change in scale- 12 Assessing innovation- 13 Assessing internationalisation- 14 Assessing greater use of digital technologyUnit 10 Managing strategic change- 15 Managing change- 16 Managing organisation culture- 17 Managing strategic implementation- 18 Problems with strategy and why strategies fail