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H. Igor Ansoff Critical Evaluations in Business and Management 2 vol

Wood, John C(Edited by)Wood, Michael C(Edited by)
Part of the Critical Evaluations in Business and Management series
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The visionary theories of H. Igor Ansoff (1918-2002) on strategic business management have inspired worldwide acclaim.

Called 'the father of strategic management' by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community. With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff's contributions.

It is an invaluable research resource for both student and scholar.

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Product Details
Routledge
0415325579 / 9780415325578
Hardback
28/06/2007
United Kingdom
850 pages
156 x 234 mm, 2041 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More