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Services Brands' Values : Internal & External Corporate Communication Working Paper

Development : A Brand Performance Measure for Financial Services Brand

Would a Brand Smell Any Sweeter by a Corporate Name

The ebrand, The : Brand Strategies for the Multichannel Environment

Services Branding : Methods Organisations Use to Identify and Sustain Values

The Pan European Brand : Marketing and Branding Products Across Europe

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Own Label

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Building a Services Brand : Stages, People and Orientations

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Characteristics Associated with Successful e-Brands

Enabling the Brand

Interrelationships and Interactions Between Brands : A Conceptual Taxonomy

The Effect of Brand Extension Strategies Upon Brand Image

The Nature and Marketing Opportunities, for Trusted Brands

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