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Million dollar weekend : the surprisingly simple way to launch a 7-figure business in 48 hours

Marketing research : delivering customer insight

Dumb Money : The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

Narrative economics : how stories go viral & drive major economic events

Key marketing metrics : the 50+ metrics every manager needs to know

The Antisocial Network : The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees

Essentials of marketing research : a hands-on approach

The World Customs Organization : past, present and future

Applied marketing analytics using R

Consumer psychology

Consumer neuroscience

Essentials of marketing : theory and practice for a marketing career

Essentials of marketing research

Dynamics of International Advertising : Theoretical and Practical Perspectives

Marketing research : planning, process, practice

The World Customs Organization : past, present and future

Why she buys : the new strategy for reaching the world's most powerful consumers

Statistics for marketing and consumer research

Adobe analytics

The new marketing playbook

Harnessing omni-channel marketing strategies for fashion and luxury brands

Using semiotics in marketing : how to achieve consumer insight for brand growth and profits

Huawei goes globalVolume I,: Made in China for the rest of the world

Wonder women : inspiring stories & insightful interviews with women in marketing

Customer analytics for dummies

Product analytics : applied data science techniques for actionable consumer rights

Wanting : The Power of Mimetic Desire in Everyday Life

Development Management of Transforming Economies : Theories, Approaches and Models for Overall Development

Assessing China's Naval Power : Technological Innovation, Economic Constraints, and Strategic Implications

Qualitative Consumer and Marketing Research : The Asian Perspectives and Practices

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