Your Opinion Doesn't Matter : It's Your Customer's Opinion That Counts

This book demonstrates a simple and proven Market Analysis Positioning (MAP) System designed to develop growth strategies that help small businesses accelerate their sales and share.

The MAP System has one purpose - to strengthen your market position by analysing the voice of your customer.

If you are a small-business owner, start-up, or entrepreneur - anyone with marketing or sales responsibilities - this book can help you deal with the unrelenting pressure of growing your business.

The premise is simple: a great idea, product, or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts.

This book melds the process of strategic planning with the practice of marketing.

It is a practical and somewhat irreverent how-to guide that demonstrates the MAP System.

A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real-world business situations.