Hunting the killer idea

Killer Ideas. They're out there. Wild, crazy, unpredictable and dangerous. So powerful they'll stop a person in their tracks, turn a life around, inspire a movement, start a revolution, or even kill one.

This book is a must read for anyone who realises the time for procrastination is over and the mammoth task of hunting down their own killer idea has come.

Predatory thinking. Disruption theory. Image collision. Behaviour change. Abstract wrestling. Search and destroy. Lateral thinking and many other methods of creative idea generation are sized up to see if they'll come in handy when the horn sounds and the hounds are released.

Beautiful illustrations and graphics accompany the insights, essays and interviews like a torch illuminating the journey through the tangled jungle of crazy notions and twisted concepts until the now battle hardened reader is ready to confront their own killer idea