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Brand management in a co-creation perspective : communication as constitutive of brands

Evaluating social media marketing : social proof and online buyer behaviour

Inclusive place branding : critical perspectives on theory and practice

Storytelling in Marketing and Brand Communications

European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior

The dark side of marketing communications : critical marketing perspectives

Driving consumer engagement in social media : influencing electronic word of mouth

Driving consumer engagement in social media: influencing electronic word of mouth

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message and Media

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Corporate heritage marketing: using the past as a strategic asset

Branding and positioning in base of the pyramid markets in Africa : innovative approaches

Brand management in a co-creation perspective : communication as constitutive of brands

Luxury and fashion marketing: the global perspective

Luxury and Fashion Marketing: The Global Perspective

New Consumer Culture in China: The Flower Market and New Everyday Consumption

Internal Marketing: Theories, Perspectives and Stakeholders

Branding and positioning in base of pyramid markets in Africa: innovative approaches

Food advertising and childhood obesity: examining food type, brand mascot physique, health message and media

Artificial Intelligence for Marketing Management

Artificial Intelligence for Marketing Management

Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Internal Marketing: Theories, Perspectives and Stakeholders

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

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