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Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value

Vertrauensbildung in Kundenbeziehungen : Ansatzpunkte zum Kundenbindungsmanagement

Beschwerdezufriedenheit und Kundenloyalitat im Dienstleistungsbereich : Kausalanalysen unter Berucksichtigung moderierender Effekte

Das Kommunikationsmanagement von Werbeagenturen

Markenarchitektur in der Konsumwelt : Branding zur Distinktion

Entrepreneurship als okonomischer Prozeß : Perspektiven zur Forderung unternehmerischen Handelns

Identifikation von Bundelinitiatoren : Einsatz von Virtual Communities bei der Gestaltung von Nachfragerbundelungen

Optimale Nutzungspreise fur Online-Zeitungen

Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen

Erfolgsfaktoren digitaler Marktplatze in der Agrar- und Ernahrungsindustrie

E-Business und Geschaftsbeziehungen : Auswirkungen im Business-to-Business-Bereich

Vorankundigung von Produktinnovationen : Eine marktprozesstheoretische Analyse der Kaufer- und Wettbewerbsreaktionen

Praferenzanalyse fur Dienstleistungsinnovationen mittels multimedialgestutzter Conjointanalyse

Erwartungsmanagement bei innovativen Kommunikationsdiensten : Eine institutionenokonomische Analyse

Die Existenz des hybriden Kaufers : Verhaltenstheoretische Analyse und empirische Untersuchung der Preisbereitschaft von Konsumenten

Individualisierung im stationaren Einzelhandel : Okonomische Analyse elektronischer Formen der Kundenkommunikation

Kundenabwanderung bei Ubernahmen und Fusionen : Eine interaktions- und netzwerktheoretische Perspektive am Beispiel des Business-to-Business-Bereichs

Erfolg im Einzelhandel durch Franchising : Steigerung der Prozesseffizienz durch Web Services-Technologien

Auswirkungen der Markteintrittsreihenfolge auf den Unternehmenserfolg : Eine okonomische Analyse von Markteintrittsstrategien

The Impact of Automatic Store Replenishment on Retail : Technologies and Concepts for the Out-of-Stocks Problem

Content Infrastructure Management : Results of an empirical study in the print industry

Market Entry Strategies of Foreign Telecom Companies in India

E-Services : Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)

Kundenzufriedenheit in industriellen Geschaftsbeziehungen : Kritische Ereignisse, nichtlineare Zufriedenheitsbildung und Zufriedenheitsdynamik

Das Internet als Herausforderung fur Verlage : Online-Produkte im Zeitungs- und Zeitschriftenmarkt

Der Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalitat : Eine Untersuchung moderierender Effekte

Sud-Korea als Auslandsmarkt : Marktbedingungen und internationales Marketing

Produktlebenszyklus und Wettbewerbsdynamik : Grundlagen fur die okonomische Bewertung von Markteintrittsstrategien

Management von Produktfamilien : Wettbewerbsvorteile durch Plattformen

Customer Value Management in Franchisesystemen : Konzeptionelle Grundlagen der Franchisenehmer-Bewertung

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