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Breakthrough marketing plans : how to stop wasting time and start driving growth

Marketing competences and strategic flexibility in China

Unveiling fashion : business, culture, and identity in the most glamorous industry

Public sector marketing communicationsVolume I,: Public relations and brand communication perspectives

How to measure digital marketing : metrics for assessing impact and designing success

Sustainable luxury : an international perspective

Twitter is not a strategy : rediscovering the art of brand marketing

Unconscious branding : how neuroscience can empower (and inspire) marketing

All eyes east : how Chinese youth will revolutionize global marketing

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success

Sport Business in the Global Marketplace

Luxury strategy in action

Marketing to the ageing consumer : the secrets to building an age-friendly business

Brands : the new wealth creators

Sales force design for strategic advantage

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

Brand revolution : rethinking brand identity

Trendology : building an advantage through data-driven real-time marketing

Customer sense : how the 5 senses influence buying behavior

From Chinese brand culture to global brands : insights from aesthetics, fashion and history

The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture

Empathetic marketing : how to satisfy the 6 core emotional needs of your customers

Predictive analytics, data mining and big data : myths, misconceptions and methods

Explaining consumer choice

Identifying Hidden Needs : Creating Breakthrough Products

Engaging public sector clients : from service-delivery to co-production

Brand storming : managing brands in the era of complexity

Greek Banking : From the Pre-Euro Reforms to the Financial Crisis and Beyond

Eco-Standards, Product Labelling and Green Consumerism

Market Mediations : Semiotic Investigations on Consumers, Objects and Brands

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