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Image for Management von Medienunternehmen: Digitale Innovationen - crossmediale Strategien
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Management von Medienunternehmen: Digitale Innovationen - crossmediale Strategien (2013.)

Schneider, Martin(Edited by)
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Die Digitalisierung hat die Distribution von Medieninhalten in den letzten 20 Jahren revolutioniert.

Die digitalen Ubertragungswege zur Verbreitung von Medieninhalten werden kontinuierlich verbessert: hochauflosendes TV, mobile Endgerate, drahtlose Datenverbindungen, Video-on-Demand-Plattformen, Home Entertainment sind dabei die wichtigsten Schlagworte.

Was bedeutet das nun fur die Redaktionen sowie fur die Prozessorganisation eines Medienunternehmens?

Das vorliegende Fachbuch liefert einen aktuellen Uberblick uber die Entwicklungen im Rezipientenmarkt, den Hardwaremarkt, den Lizenzmarkt, den Werbemarkt und E-Commerce.

Auerdem werden die internen Prozesse auf den Prufstand gestellt: Fuhrung, Kernprozesse und Support stehen dabei im Blickpunkt.

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Product Details
Springer
3834942561 / 9783834942562
eBook (Adobe Pdf)
658
28/05/2013
German
442 pages
Copy: 10%; print: 10%
KNT Media, information & communication industries
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