Systematic/subjective colour selection

This title aims to increase awareness of the importance of colour as a powerful design tool in print.

Used properly, colour selections and combinations can be employed to create numerous visual effects to add entire new dimensions to a designer's work.

In order to use this tool effectively, colour itself, its selection, and organisation must be understood.

This book, with its inspiring content, stimulating design, and approachable format, provides the reader with everything he or she needs to know.

Computer technology has revolutionised the work of graphic designers and "Systematic/Subjective Colour Selection" specifically addresses them.

It covers the fundamentals of colour, its choice and interrelationships, the differences between the colour we see in print and on our screens, and how to mix colour in contemporary vector-based computer programs.

This guide will give designers of all nationalities a comprehensive understanding of how to choose effective colour schemes for the eye, not the individual.

This book is innovatively bound to encompass two-in-one, complete with a detachable colour wheel for the reader to use when choosing future designs.