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Marketing and promotional strategy

Part of the Vocational Business S. series
See all formats and editions

This title contains a range of case studies and activities, illustrating how businesses respond to internal and external changes.

It is fully up-to-date to meet the requirements of the latest specifications.

Each text is an affordable unit is for post-16 students who require resources for individual core modules.

They are also suitable to support individual modules of any post-16 courses containing Business, Finance or Marketing.

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Product Details
Nelson Thornes Ltd
0748771115 / 9780748771110
Paperback
658.8
27/02/2003
United Kingdom
English
v, 74 p. : ill.
25 cm
academic/professional/technical Learn More