Can I change your mind? : the craft and art of persuasive writing

These days, we all need the ability to argue a case effectively in writing.

Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done - whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and - as you'd expect - highly persuasive, "Can I Change Your Mind?" will change the way you think about the words you use for ever.