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Ageing in a consumer society : from passive to active consumption in Britain

Part of the Ageing and the Lifecourse series
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Targeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture.  These consumers have grown older but have not stopped consuming. Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s.

It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the 'individualised consumer citizen' and what this means for health and social policies.

The book will appeal to students, lecturers, researchers and policy analysts.

It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology.

It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.

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Product Details
Policy Press
1861348827 / 9781861348821
Paperback / softback
01/09/2008
United Kingdom
English
160 p.
24 cm