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Art direction - 02

Nik Mahon, Mahon

Part of the Basics Advertising series

See all formats and editions

Presenting a comprehensive guide to the role of the art director, this text examines the key techniques, approaches and secrets involved in the development of creative advertising concepts.

It emphasises the importance of seeing things differently, and providing the audience with something to discover.

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Product Details

Publisher/Imprint Bloomsbury

ISBN/Ean1350034568 / 9781350034563

FormateBook (EPUB)

Dewey659.1045

Published02/11/2017

Country of PubUnited Kingdom

Book LanguageEnglish

Pages184 pages

Copy LimitsCopy: 10%; print: 10%

NotesReprint. Previously issued in print: Lausanne: AVA Academia, 2010 Description based on CIP data; resource not viewed.

BIC KJSA Advertising